Leadership

eCommerce Leadership & Team Development

Clarity over charisma. Structure over noise. Growth over control.

The most effective eCommerce teams I’ve led didn’t need a cheerleader — they needed clarity, structure, and space to think. That’s what I focus on as a leader: creating environments where smart people can do meaningful work with confidence and momentum.

I’m rarely the loudest person in the room. But I’m often the one connecting data, process, and people — helping others see how their work fits into a larger vision.

How I Lead

Designing Systems that Empower
High-performing teams thrive when expectations are clear and decisions flow naturally.
I design operating models, workflows, and prioritization systems that give contributors autonomy while ensuring alignment. My teams move fast because they know what matters most.

Guiding Through Inquiry, Not Instruction
I lead with questions, not directives. Encouraging curiosity helps people develop their own judgment — turning junior analysts into strategic thinkers and designers into data-informed problem solvers.

Cross-Functional by Default
I’ve led integrated teams across UX, development, analytics, content, and merchandising. My role is often as translator — aligning diverse disciplines under a shared language of KPIs, customer value, and outcomes.

Low-Ego, High Standards
I care more about getting it right than being right. My teams know I’ll challenge ideas, not people — and that I’ll back them when it matters. That trust builds a culture of accountability without fear.

The Kind of Teams I Build

  • High-trust, high-autonomy environments where people have context, not micromanagement.
  • Outcome-focused, insight-driven teams that balance creativity with commercial results.
  • Collaborative pods across merchandising, UX, content, and data — built to operate as connected systems, not silos.
  • Cultures of continuous feedback where growth happens in real time, not once a quarter.
  • Shared accountability and clear coaching, enabling every contributor to operate at their best.

Select Outcomes

  • Built and scaled a digital team at Shane Co., growing eCommerce revenue from $7M to $68M.
  • Mentored junior staff into confident decision-makers and future team leads.
  • Led cultural transformation around experimentation, UX, and customer-first thinking.

Leadership Philosophy

I don’t micromanage. I don’t grandstand.
I lead with structure, trust, and a deep respect for clear thinking.

If leadership is about direction, mine is about clarity — giving teams the context and confidence to move fast, make smart decisions, and deliver meaningful results.