Experience
I’ve spent the last 15 years helping brands build what actually works — from early eCommerce builds to enterprise-scale platforms. Every tool, every tactic, tested in the real world.
Leadership
I’ve led high-performing eComm teams, rebuilt broken ones, and scaled up from MVP to maturity. Whether full-time or fractional, I focus on clarity, accountability, and momentum.
Strategy
Growth isn’t guesswork. I build strategies rooted in data, user behavior, and business goals — not agency slide decks. The plan always connects to performance.
UX and Conversion Thinking
Great UX converts. I use testing, pattern analysis, and merchandising psychology to remove friction and get more customers to the finish line.
Analytics
I translate data into decisions. From performance dashboards to P&L diagnostics, I help brands understand what’s working, what’s not, and why.
Digital Marketing
From lifecycle campaigns to paid ads and affiliate programs, I’ve built and optimized the marketing engines behind multi-million dollar eCommerce businesses. I keep strategy sharp and execution clean.
Digital Merchandising
Digital merchandising isn’t just presentation — it’s strategy. I shape how products are organized, discovered, and sold in ways that align with business goals, customer behavior, and platform constraints.
SEO
SEO is a long game — one that works when it's aligned with business priorities, site infrastructure, and content that serves the customer.